Some Ski and Snowboard Winners are Not Even Competing in the Winter Games


CONTACT: Mary Jo Tarallo |

February 2018 - U.S. athletes who are scoring medals at the Winter Games in PyeongChang, South Korea are not the only winners in snow sports this month. During the Games, winners of the Bring a Friend Challenge also are being announced. The Challenge rewards recreational enthusiasts who help newcomers sign up for beginner ski or snowboard lessons from professional instructors.

Some of the biggest brands in snow sports are providing an array of prizes from skis, to snowboard, to boot bags to helmets to those who qualify. Brands include Head, Rossignol, Dynastar, Elan, Burton, Never Summer, Seirus Innovation, Polarmax, Transpack, Krimson Klover, Eurosock and Zeal Optics. Winners also can join the Mountain Sports Club free for one year.

Athletes like Red Gerner (Burton), Jamie Anderson, Lindsey Vonn (Head), Mikaela Shiffrin, Chloe Kim (Burton) and Shawn White (Burton) all started young and several of those who have registered so far are parents signing up their children.

“Obviously, not everyone aspires to be an elite athlete”, said Mary Jo Tarallo, director of the snow sports industry’s Learn to Ski and Snowboard/Bring a Friend initiative. “Our goal with the Challenge is not just to encourage parents to help their kids give it a try but also anyone who wants to enjoy great winter activities in beautiful surroundings.”

The Challenge runs though the Winter Games and ends at midnight (Pacific time) on February 28, 2018. Participants must be at least 13 years old to qualify.

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