Beech Mountain, NC……….During the month of January, Beech Mountain Resort invited submissions from third- to fifth- grade students from across the Southeast for its Ski Poster Design Contest as part of National Learn to Ski and Snowboard Month. The resort hosted local band BPL in the resort’s View Haus Cafeteria on Tuesday, Jan. 31, to celebrate the conclusion of the month-long commemoration.
More than 250 posters were submitted, with Beech Mountain Resort staff serving as judges.
First-place in the girls category went to Baileigh Bullard from Gainesville, Ga., with second-place earned by Elyse Clardy from Greer, S.C. and third-place honors won by Hayden Nance of Newland.
In the boys category, first-place was awarded to Kaleb Snider from Jefferson, with second-place earned by Gabe Ocampo of Newland and third-place to John Rinella of Jonesborough, Tenn.
Beech Mountain Resort staff was thrilled with the participation in the first-ever competition, as well as the diversity of areas from which the posters originated.
“It was amazing that we received posters from such a long way from here,” said Beech Mountain Resort Director of Marketing Talia Freeman. “We had students from Wake Forest and there were several humorous posters the children sent in. Our plan is to visit the schools of the local children who placed in the contest and present their prizes to them.”
First-place winners receive a beginner ski or snowboard setup courtesy of FLOW snowboards or Atomic Skis, as well as a full day in Beech Mountain Resort’s Youth Learning Center, in addition to two lift tickets and a goggle and helmet set from Scott Sports. Second-place winners receive a lift ticket, rentals and first-time beginner lesson at Beech Mountain Resort. Third-place winners receive a first-time beginner lesson at Beech Mountain Resort.
Freeman explained how the contest served as a form of positive publicity for the resort, and the role the poster event played in marketing what Beech Mountain Resort offers.
“I feel you can’t really effectively market a business until you capture your local market, and we had success with the contest in marketing Beech Mountain Resort to both our local children and children from far away,” Freeman added. “I believe we have a lot of local children who have never skied, never been introduced to skiing or can’t really afford to ski, so we really wanted to try the poster contest this year as a push to encourage kids to try skiing or snowboarding. I couldn’t afford to ski when I was a kid, and I would have loved an opportunity like this to get to ski all day. It’s important for our local children to be familiar with our resort, and it provides an opportunity for them to get to try skiing.”
Due to the overwhelming success of this year’s contest, Beech Mountain Resort intends to bring back the poster contest next January.
“The kids all seemed to get a kick out of the contest. We’re thrilled about how the contest turned out, and it very well may be the best project we’ve accomplished this year,” Freeman said. “We were impressed by how creative many of the kids were, and our staff and instructors really enjoyed looking at them. A lot of the entries were really cute, and we’re excited to see what kids will submit next year.”